Use this list to check your current site, or to compare designers before you hire one.
Getting customers to act
- Phone-first design: most local visitors are on a phone. Check every page on yours.
- Tap-to-call and tap-to-text on every screen, not just the contact page.
- A quote form or booking button that's short and goes straight to your phone.
- Clear starting prices or "quoted by vehicle/project" so people know what to expect.
- Real photos of your work. Stock photos make every business look the same.
Building trust
- Licenses, insurance and guarantees stated clearly, only the ones you really have.
- Real reviews with their source, never invented.
- Service areas listed with the actual towns or neighborhoods you cover.
- An about section that shows there's a real person behind the business.
Getting found on Google
- One page per service, each with a unique title and description.
- Your city in the main heading and naturally in the copy.
- Schema markup for your business, services and FAQs.
- Fast loading: compressed images and no heavy plugins.
- Google Search Console verified with a sitemap submitted.
- Google Analytics tracking calls and form leads, so you know what's working.
How to check your own site in 10 minutes
- Open your site on your phone. Can you call, text and find a price within 5 seconds?
- Search Google for "[your service] [your city]". Does your site or Google profile show up?
- Look at your browser tab on each page. Does each one have a different, descriptive title?
- Send your quote form to yourself. Did it arrive, and how fast?
- Check that your phone number and hours match your Google Business Profile.
Missing more than a few of these? A redesign usually pays for itself in calls.
Want us to handle it?
We build sites and set up Google for Chicago local businesses.